Sam and Noelle met in 2009 and were inseparable almost immediately. You know, one of those magical moments of connection you can’t really explain. They bonded over shared passions, big visions, and slightly accentuated themes of perfectionism. When an eating disorder diagnosis changed the trajectory of their relationship, their worlds got dark.  In the years following, the two connected through colorful notes with uplifting messages—each with the same sign-off: xo, love you, bye—small moments of light that reminded Sam, “you are more than this; you are not defined by this.” Now the two have come together to build a brand focused on harnessing these small moments to support life-changing actions.